Fujifilm Looks to Expand Market Share in India

Fujifilm hopes to increase its digital camera market share in India, reaching 15% market share by mid-2012. Such an increase in market share would make Fujifilm one of the top three camera manufacturers in India.

To achieve its desired market growth, Fujifilm plans to introduce at least 10 new models in India every year and work to increase its DSLR line in the country.

Current estimations place Fujifilm's market share in India at about 3%, trailing several camera makers, including Canon, Kodak, Nikon, and Sony.