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Kyle Schurman

GE Adds Four Low-Priced Cameras

By January 8, 2010

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Compared to most digital camera manufacturers, General Imaging is a newcomer to the market. However, it hasn't taken General Imaging long to carve out a niche as a manufacturer of very nice low-priced cameras.

General Imaging, the digital camera branch of GE, appears to have bolstered its niche with its announcement of four digital cameras at CES.

  • A1255. The GE A1255 ($149.99 MSRP) includes a 5X optical zoom lens and 12 megapixels of resolution.

  • A1455. Few cameras will be able to match the GE A1455's combination of price ($159.99 MSRP) and resolution (14 megapixels).

  • E1480W. GE's E1480W ($189.99 MSRP) can shoot HD video, offers 14 megapixels of resolution, and features an 8X optical zoom lens.

  • E1486TW. The GE E1486TW ($199.99 MSRP) carries the same features as the E1480W, along with a touch screen LCD.

The GE A1250 was one of the best low-priced cameras I had a chance to review in 2009. It appears GE may be on track to continue succeeding in the low-priced camera market in 2010. Look for these new GE models to be available this spring. I'll have more detail on them in the next few weeks in my blog.

Photo courtesy General Imaging

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