General Imaging, the licensee of GE digital cameras, has announced several more models as part of PMA 2010, as well as additional details about a partnership for camera design with fashion designer Jason Wu.
The "Create by Jason Wu" line of point and shoot cameras offers easy-to-use features along with fashionable camera body designs with metal and leather colors. Ten different colors will be available, and all of the cameras will offer 12 megapixels of resolution and at least 4 GB of internal memory. The camera MSRPs should fall between $179.99 and $229.99, and they'll be sold beginning March 16. I'll have more information on these models closer to the release date.
Wu is well known for designing clothing for Michelle Obama, Natalie Portman, Drew Barrymore, and others. His GE camera designs will include fashionable leather camera cases and wrist and neck straps.
The other five new GE cameras unveiled at PMA 2010 are:
- C1033. This very basic camera will carry a 3X optical zoom lens and an MSRP of only $69.99.
- C1233. Again, the C1233 has minimal features, including a 2.4-inch LCD, but its initial MSPR is only $59.99.
- G5WP. The G5WP (MSRP $179.99) is a waterproof camera available in colors such as "ocean blue" (pictured here).
- J1455. With the J1455 (MSRP $129.99), you'll find 14.2 megapixels of resolution and a 5X optical zoom lens.
- X5. The 15X zoom lens on the X5 (MSRP $149.99) is an impressive feature for a low-priced camera.
Look for these five new models to be available sometime in the second quarter of 2010, although the C1033 might not appear until the third quarter.
These new cameras will complement some additional GE cameras announced at CES 2010 and two more GE models announced in late 2009. I have been impressed with the value provided by the GE cameras I have reviewed so far, and these new models certainly look like good additions to the GE lineup.
Photo courtesy GE

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