At the current CP+ tradeshow, Ricoh is displaying two additional lens blocks that it recently announced for its innovative GXR camera system, pictured here.
Rather than using interchangeable lenses for its GXR cameras, Ricoh uses interchangable lens blocks, as explained in the link above. Essentially, the lens blocks include a lens and an image sensor, giving the camera the ability to create varying levels of telephoto shots without requiring long lenses.
The P10 lens block includes a 28mm-300mm equivalent, while the A12 lens block has a fixed 28mm lens. The new lens blocks will appear in Japan in the second half of 2010, and they'll then migrate to other parts of the world a few months later.
Photo courtesy Ricoh
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