Sony has announced several new advanced camera products, including two new "alpha" camera models (a33 and a55), both of which make use of Sony's Translucent Mirror Technology, which the manufacturer says is an improvement over traditional DSLR technology.
According to Sony, Translucent Mirror Technology will greatly improve autofocus speed and results over other cameras. The new technology allows both the image sensor and the autofocus sensor to receive the light through the lens at the same time, improving overall speed. This new technology means these cameras don't exactly follow DSLR technology -- call them "hybrid DSLRs." The interior mirror does not "flip up," as does a traditional DSLR mirror. This technique means the a55 and a33 must use an EVF.
All of the new Sony camera products include:
- Sony a33. Available in September and pictured here, the a33 will cost $650 for the body only and $750 for a kit with a starter lens. The a33 will feature a 14.2 megapixel CMOS image sensor.
- Sony a55. Look for the a55 to be slightly more expensive than the a33 -- $850 for a kit and $750 for the body only -- because of its 16.2 megapixel CMOS image sensor. It will be available in October.
- Sony SLR-a560. The SLR-a560 is a DSLR model that is a follow-up to the a550, and it offers 14.2 megapixels of resolution. Look for the a560 in October at $650 for the body only.
- Sony DSLR lenses. Sony has introduced three new DSLR lenses as well that will be available in October, beginning at $200.
I'll have more details on all of these camera products in the next several weeks in my blog, so check back to learn more about these interesting advanced camera models.
Sony has announced many new cameras in 2010, including seven Cyber-shot cameras in January, two Cyber-shot cameras in February, and advanced models, including the a450, a compact DSLR, and 3D camera models.
Photo courtesy Sony