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Kyle Schurman

CES 2013: Polaroid Pulls Off Surprise DIL Camera Announcements

By January 10, 2013

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It's not always easy for camera makers to surprise the analysts and media members at CES, thanks to all of the pre-show leaks of information ... and the hints dropped by the companies themselves leading up to CES.

However, Polaroid has managed to pull off a bit of a surprise with the announcement of four cameras in all, three of which are inexpensive digital interchangeable lens (DIL) cameras that can use the Micro Four Thirds lens system. The four new Polaroid cameras are:

  • iM1030. The DIL iM1030 ($300) offers 18.1MP of resolution and a 3.5-inch LCD.
  • iM1232W. This camera ($350) is the same as the iM1030, but it offers built-in Wi-Fi capabilities.
  • iM1836. The iM1836 ($400, pictured here) includes 18MP of resolution and runs from the Android 4.1 Jelly Bean operating system, making this the first DIL camera to use Android.
  • iS2433. This is the only non-DIL camera among Polaroid's announcements, and this model ($200) offers a 24X optical zoom lens.

Obviously Polaroid is no longer a basic point and shoot camera company or an instant-print camera company. These DIL cameras have a low price point compared to similar beginner-level DIL models, so it will be interesting to see just what kind of photographic quality they can provide.

Polaroid didn't give exact release dates for these four cameras, other than to say they'll be available in the spring. I'll have more details in my blog about these cameras at that time.

Photo courtesy Polaroid

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