Gen X moms are where it's at
Are you a Jennifer? If so, photo marketers want you! A focus of the Photo Marketing Association 2006 conference is the hot demographic of Gen X moms, ages 24-44, now being eyed as a key demographic. They chose the name "Jennifer" because it was a popular name for this generation.
According to PMA, compared to other demographic groups, Jennifer is:
- Among the most likely to purchase a new camera/camcorder.
- Most likely to buy a new digital still camera.
- Most likely to own a digital still camera.
- Most likely to make paper prints.
- Most likely to believe making paper prints is important.
- Most likely to use online Internet photo services.
- Most likely to use self-service kiosks.
- Among the most likely to own a cameraphone
- Save greater proportion of pictures taken.
Companies are responding, and you can expect "Jennifer" to be a big catch phrase this year.
Targus is introducing a line of camera bags aimed at women and in styles such as messenger, backpack and small camera bags. The company also introduced the stylish Madison line, which combines protection for the camera with a vogue look that appeals to women.
